Instituto Fernand Braudel de Economia Mundial - Associado à FAAP

Resident company to market probe

This new market is formed by millions of Brazilians.

Source: Folha de S. Paulo | Author: Gilberto Dimenstein | Published: 08/24/2008

For nearly four years, Nestlé has hired Fernand Braudel Institute to develop a market research allows us to understand the consumption habits of the poor.


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