Instituto Fernand Braudel de Economia Mundial - Associado à FAAP

The Democratization of Consumption

Life and its aspirations on the outskirts of Greater São Paulo

Author: Nilson Vieira Oliveira e Patricia Mota Guedes May 2006

Over the last ten years, Brazilian low-income families have begun to consume more and more goods and services that were previously considered for the middle and upper classes. Double-sided refrigerators, mobile phones, cars, flights and vacation packages, bank accounts, credit cards and brand-name products are no longer impossible dreams for poor families.

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